While global foreign direct investment slowed, Africa stood out with 11% growth according to UNCTAD's World Investment Report, Egypt, South Africa, Ethiopia and Morocco leading the way, with China, the United States, France and India among the main investors. The article links these capital flows to intangible assets: investment is only protected if the brands that carry it are. WIPO's statistics speak volumes — 68.9% of trademark applications filed with OAPI between 2016 and 2018 came from non-residents, a proportion that varies markedly from country to country. From this the article derives a simple principle: to each trademark should correspond the relevant domain names, under the ccTLDs of the countries of operation and under .AFRICA, without forgetting the city extensions already delegated (.CAPETOWN, .DURBAN, .JOBURG) and those one may expect one day (.LAGOS, .CAIRO, .KINSHASA). Registering early costs little; recovering later costs much.