Announced for more than a decade and long delayed, the .MUSIC extension finally arrives: its sunrise period opens on 11 August 2023 and runs until 13 November 2023, before general availability. During this window, trademark owners whose marks are recorded in the Trademark Clearinghouse can register the corresponding names with priority. For the music industry — artists, labels, publishers, venues, platforms — but also for any brand exposed to musical uses of its name, the advice is the usual one: secure the key names during the sunrise period rather than pay later, through negotiation or proceedings, for names captured by opportunists. IP Twins can assist right holders with these registrations.