Professional footballers have become global brands whose names, images and reputations generate significant commercial value well beyond the pitch. As their digital presence expands, so too do the risks of cybersquatting, impersonation and online fraud targeting their personal brands. This article examines the legal and strategic challenges involved in protecting football players’ intangible assets, with a particular focus on trade mark law and domain name disputes. It explores how players increasingly rely on registered trade marks and proactive domain name strategies to safeguard their identity, prevent consumer confusion and preserve valuable commercial partnerships. Through an analysis of recent disputes involving well-known footballers, the article highlights the growing convergence between intellectual property law, online brand protection and reputation management. It argues that digital identity has become a core business asset requiring the same level of strategic planning and enforcement as any other intellectual property right, and concludes with practical recommendations for athletes, clubs, agents and brand managers seeking to strengthen the protection of sporting personalities in the digital environment.