The France.com case made an impression — it may also mark a turning point in the legal regime of geographical names of national importance. International law offers them little: Article 6ter of the Paris Convention protects flags and emblems, not country names, and TRIPS is silent. Since the 2000s and the rise of nation branding, states have claimed sovereign control over their names: ICANN’s GAC recommended in 2007 avoiding the registration of country names, and Specification 5 subjects them, in the new gTLDs, to government consent — though of 94 states concerned, only ten have expressly waived their reservation. The Cour de cassation’s ruling of 6 April 2022, making the name “France” an element of the State’s identity, strengthens the sovereign reading. Blockchain extensions such as .ETH, beyond any of these safeguards, reopen the whole question — common good or private monopoly?