The UDRP was adopted in 1999 to address the shortcomings of the system then in place. Fifteen years on, the naming space had expanded beyond anything anticipated: ICANN was liberalising the creation of new top-level domains and internationalised domain names were multiplying the available resources — and, with them, the opportunities for cybersquatters. The paper questions the effectiveness of the UDRP model in that environment and argues that international arbitration would be the better mechanism for resolving domain name disputes.